A robust website solution for the ever-changing content needs

Client/Role

Senior Designer at Thriver

Type

Rebrand
Web Design
Art Direction

Deliverables

✽ User Research
✽ UI/UX
✽ Content Strategy
✽ Webflow Development

Years

2019-2021

Thriver (previously Platterz) is a Toronto-based startup. It’s a go-to marketplace for discovering, booking, and managing workplace culture services.

After the company rebranded, I and another designer took ownership of the company’s website, including design, development and maintenance.

Website pages screens showcasing the UI and styles.

Website Redesign

We needed the website to communicate to our Audience that Thriver is a reliable solution for all their office culture needs

Target audience

At a company, Thriver's Audience is typically responsible for their office's organizational and culture initiatives: HR, office admins & decision makers.

The demographic is predominantly women, millennials & Gen X

Three women from diverse backgrounds representing the target audience

Design goals

For the complete website makeover, we set and achieved specific design goals informed by Google Analytics & user feedback from the previous versions of the website.

20+

Internal stakeholders research contributors

Pages of written competitor research

140

Monday.com tasks completed

40+

Specific design goals met

Design goal

01 Educate users about who, what, and why

The website invites users to explore the platform and the management tools as well as provides information about the wide selection of services available. The goal was to relay the information in a comprehensive, accessible and relatable to the target audience way.

The homepage provides a high-level overview of the platform's capabilities and invites users to explore its offerings

Homepage design showcasing variety of services and platform capabilities

Design goal

02 Establish consistency and build a robust framework for content changes

We used Webflow's CRM and structured core pages as templates to easily replicate, rearrange and update information whenever needed.

Multiple Service pages invite users to explore Thriver's offerings

Design System & Brand Guidelines

The Brand Guidelines and Design System are in place to ensure consistent communication across the brand domains.

Design goal

04 Facelift and innovate with each version of the website

After the rebrand, we explored a more vibrant and sleek look that kept gradually evolving with the brand.

Our goal and desire was to excite and delight our users, establish trust, and communicate clearly our solutions to their needs.

We wanted to excite and delight our users, establish trust, and communicate clearly our solutions to their needs.